PGA Jr League

A long time SportsEngine client, the PGA Jr League was looking to update their website design as well as address challenges with their users registration journey for program search and mobile devices.

We researched their users needs and expectations, and through wire-framing and prototyping created an updated site with search capabilities front and center on their home page. Fully redesigned search tools and results cards created a clear and functional path that greatly increased user understanding and ability to register. Upon product launch the organization broke their single day registration record with over 1,100 player sign ups.

Role: Lead website design and UX/UI strategy