Diamond Allegiance
The Diamond Allegiance organization needed to achieve two key website goals to elevate their game—create a corporate site for Diamond Allegiance and create a reusable website template for their partner baseball organizations. After initial meeting and discovery sessions to review their goals, we executed on the plan, designing and developing both deliverables in tandem. Over the next year we continued to partner with the Diamond Allegiance organization to revise the features based on admin and client feedback, as well as assist in launching over 30 partner sites on the new template.
Role: Design direction, UX/UI strategy
Website: diamondallegiance.com
The DA Template
Diamond Allegiance wanted to create a website template that member organizations could utilize for their clubs. Key to this plan was a content management system with the flexibility for creating unique designs while also delivering the ability for Diamond Allegiance to share connected information on the club sites.
