With over 8,000 participants and 1,000 volunteers, the Hockey Sticks Together organization has a mission to embrace individuals with disabilities and support the inclusion of athletes of all genders, age, ethnicity, ability, race, sexual orientation and socio-economic status in all aspects of hockey. Hockey Sticks Together reached out to SportsEngine to partner in designing and developing a new website that could deliver important program information while also sharing their story with impact through images and branding to help drive donation funding. Working closely with project managers and developers to understand their business objectives and user needs, we delivered an online resource focused on mobile responsiveness to drive ease of use and structured to make the donation process easy for potential donors.
Role: Design direction and UX/UI strategy